var flash = "";

 flash = '<OBJECT codeBase=http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,19,0 ';
 flash += 'classid=clsid:D27CDB6E-AE6D-11cf-96B8-444553540000 width=1000 height=65>'; 

 flash += ' <param name=movie value=/inc/flash/top_navi.swf >';
 flash += ' <param name=wmode value=transparent >';
 flash += ' <param name=quality value=high >';
 flash += ' <embed src="/inc/flash/top_navi.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width=1000 height=65></embed>';

 flash += '</object>'; 

 document.write(flash);